Research Work
Publications
1. Competition and Crowd-out for Brand Keywords in Sponsored Search (w/ Chris Nosko and Justin Rao), Marketing Science 37 (2), 2018
Finalist, 2018 John D.C. Little Award; Media Coverage: [The Correspondent]
2. Firms’ Reactions to Public Information on Business Practices: Case of Search Advertising (w/ Justin Rao), Quantitative Marketing & Economics 17 (2), 2019
Runner-up, 2020 Dick Wittink Prize
3. State-Dependent Demand Estimation with Initial Conditions Correction (w/ Jean-Pierre Dube, Guenter Hitsch and Peter Rossi), Journal of Marketing Research, 57 (5), 2020
Lead article
4. Competitive Advertising on Brand Search: Traffic Stealing and Click Quality (w/ Shawndra Hill) Marketing Science, 40 (5), 2021
5. Demand for Online News under Government Control: Evidence from Russia (w/ Justin Rao) [Online Appendix] Journal of Political Economy, 130 (2), 2022
Lead Article; Media Coverage: [ProMarket]
6. Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic (w/ Szymon Sacher, Jean-Pierre Dube, and Shirsho Biswas),
Marketing Science, 41(2), 2022
Media Coverage: [Washington Post] [VoxEU] [ProMarket] [New Yorker][NYTimes Magazine][Hollywood Reporter]
7. Suspense and Surprise in Media Product Design: Evidence from Twitch.tv (w/ Raluca Ursu and Carolina Zheng), Journal of Marketing Research, 60(1), 2023
Lead Article
Working Papers
Online Advertising as Passive Search (w/ Raluca Ursu and Eunkyung An, last update: November 2022)
CEPR DP #16193, R&R Management ScienceAttention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment (w/ Tommaso Valletti and Andre Veiga, last update: February 2023)
CEPR DP #17956Dark Defaults: How Choice Architecture Steers Campaign Donations (w/ Nathaniel Posner, Kellen Mrkva, and Eric Johnson, uploaded: October 2022)
A Welfare Analysis of Gambling in Video Games (w/ Tomomichi Amano, uploaded: February 2023)
CEPR DP #17939
Work in Progress
A New Instrument for Measuring the Effectiveness of TV Advertising: Channel Position Effects (w/ Jean-Pierre Dube and Shirsho Biswas)
News Persuasiveness (w/ Shiri Melumad and Andrea Prat)
Beyond the Paywall (w/ Gregory Martin and Shoshana Vasserman)
Church and Political Persuasion in Russia (w/ Vasily Korovkin)