Research Work


1. Competition and Crowd-out for Brand Keywords in Sponsored Search (w/ Chris Nosko and Justin Rao)

Marketing Science 37 (2), 2018

Finalist, 2018 John D.C. Little Award; Media Coverage: [The Correspondent]

2. Firms’ Reactions to Public Information on Business Practices: Case of Search Advertising (w/ Justin Rao)

Quantitative Marketing & Economics 17 (2), 2019

3. State-Dependent Demand Estimation with Initial Conditions Correction (w/ Jean-Pierre Dube, Guenter Hitsch and Peter Rossi)

Journal of Marketing Research, 57 (5), 2020

Working Papers

[Online Appendix] Media Coverage: [ProMarket]

R&R, Journal of Political Economy

R&R, Marketing Science

Media Coverage: [Washington Post] [VoxEU] [ProMarket] [New Yorker]

NBER Working Paper #27237

Work in Progress

  • Gaming or Gambling? An Empirical Investigation of the Role of Loot Boxes in Video Games (w/ Tomomichi Amano)

  • A New Instrument for Measuring the Effectiveness of TV Advertising: Channel Position Effects (w/ Jean-Pierre Dube and Shirsho Biswas)