Publications
1. Competition and Crowd-out for Brand Keywords in Sponsored Search (w/ Chris Nosko and Justin Rao), Marketing Science 37 (2), 2018
Finalist, 2018 John D.C. Little Award; Media Coverage: [The Correspondent]
2. Firms’ Reactions to Public Information on Business Practices: Case of Search Advertising (w/ Justin Rao), Quantitative Marketing & Economics 17 (2), 2019
Runner-up, 2020 Dick Wittink Prize
3. State-Dependent Demand Estimation with Initial Conditions Correction (w/ Jean-Pierre Dube, Guenter Hitsch and Peter Rossi), Journal of Marketing Research, 57 (5), 2020
Lead article
4. Competitive Advertising on Brand Search: Traffic Stealing and Click Quality (w/ Shawndra Hill), Marketing Science, 40 (5), 2021
5. Demand for Online News under Government Control: Evidence from Russia (w/ Justin Rao) [Online Appendix], Journal of Political Economy, 130 (2), 2022
Lead Article; Media Coverage: [ProMarket]
6. Frontiers: The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic (w/ Szymon Sacher, Jean-Pierre Dube, and Shirsho Biswas),
Marketing Science, 41(2), 2022
Media Coverage: [Washington Post] [VoxEU] [ProMarket] [New Yorker][NYTimes Magazine][Hollywood Reporter]
7. Suspense and Surprise in Media Product Design: Evidence from Twitch.tv (w/ Raluca Ursu and Carolina Zheng), Journal of Marketing Research, 60(1), 2023
Lead Article
Finalist, 2023 Paul E. Green Award
8. Dark Defaults: How Choice Architecture Steers Political Campaign Donations (w/ Nathaniel Posner, Kellen Mrkva, and Eric Johnson), Proceedings of the National Academy of Sciences, 120 (40), 2023
Media Coverage: [NPR]
9. Online Advertising as Passive Search (w/ Raluca Ursu and Eunkyung An), Management Science, 71(2), 2025
10. Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment (w/ Tommaso Valletti and Andre Veiga) Journal of Marketing Research, 62(2), 2025
Working Papers
What Makes Players Pay? An Empirical Investigation of In-Game Lotteries (w/ Tomomichi Amano, updated: June 2024)
CEPR DP #17939, R&R Journal of Marketing Research
Work in Progress
Advertising Load Discrimination on Social Media (w/ George Beknazar-Yuzbashev, Rafael Jimenez-Duran, and Mateusz Stalinski)
A New Instrument for Measuring the Effectiveness of TV Advertising: Channel Position Effects (w/ Jean-Pierre Dube and Shirsho Biswas)
Beyond the Paywall: Measuring Supply and Demand for Online News in a Rapidly Changing News Environment (w/ Gregory Martin and Shoshana Vasserman)
Platform Power of News Aggregators (w/ Ruben Durante, Ruben Enikolopov, and Daniil Mikhailov)
Language Identity and Foreign Propaganda: Evidence from the Russian-Ukraine War (w/ Sergey Sanovich)
Church and Political Persuasion in Russia (w/ Vasily Korovkin and Oksana Kuznetsova)
Creator Content Production Decisions on Twitch (w/ Jasmine Yang)
The Impact of Banning Gambling Livestreams: Evidence from Twitch (w/ Qifan Han and Jasmine Yang)